The nature of promotions has evolved over the years to adapt to the ever-changing direction of the gaming industry. On top of that, each gaming vertical is unique and must be handled differently to create promotions that are actually engaging in each target market.
Poker in itself is different from the Casino and Sportsbook verticals due to the fact that it is P2P. As a result, it is important to realize that a P2P-specific promotion must be approached from an entirely different perspective when dealing with such factors as the issuing of bonuses, wagering requirements, and release mechanisms. For example, if a Casino promotion requires a player to obtain a $100 bonus with wagering requirements of ‘10X’, the player will have to bet ten times $100 that would equal to $1,000 before one can withdraw the money. While this may not sound like much of a constraint in the constructs of the Casino or even Sportsbook vertical, this does not translate over to poker because setting strict betting requirements will throw off how the game of poker is meant to be played. Besides the randomization of how the cards are dealt, poker is also a game of skill when it comes to playing against other players. Therefore, when developing a promotion specific to poker, it goes without saying to factor in the human element, because being cornered into playing a particular playstyle is the last thing a poker player wants.
With all the intricacies behind creating the right vision for a Poker promotion, we understand that it may be difficult for our operators to invest their time, especially when Poker is not their forte. That’s why we have taken the time to develop, test, and launch these promotions on your behalf. As no promotion is made to be successful right off the bat, we also recognize the need to manage promotions after their launching to make adjustments if and when necessary. Unlike the Casino and Sportsbook categories, tracking big data analytics plays a massive role in determining the proper steps to take for improving upon future promotional endeavors.
Upon providing numerous network-wide promotions to our operators, we recognized the need to not only push promotions as a whole but also customize them to cater to a specific market of an operator while taking into consideration the resources they may not have at their disposal. As a poker solution provider, our goal and philosophy are to make life easier for our operators by handling all aspects of marketing as well as technical-related matters.
That is why we have added a new feature to our backoffice which will allow operators to freely customize a Welcome Bonus however they may want to fit their needs. Operators will be able to select the fields, such as Maximum Bonus Amount, Rake Requirements, and Bonus Release Amounts, making the promotion unique to their brand. The customization aspect of a promotion is a much-anticipated feature which we have meant to push as the branding and target market of each operator is different.
We at GGNetwork believe a successful partnership comes from doing what each party does best, and unlike other poker solution providers, we have extended our services to include promotions as well. The success of our network-wide promotions has resulted in over 20% gains in the overall revenues of our operators since the beginning of 2018. Currently, our list of network-wide offerings includes Fish Buffet, Daily Mission, monthly races, and we are continually putting in the effort to add more engaging promotions to make life easier for our operators. Be on the lookout for our new and innovative promotions that we will be adding in the future for our mutual growth.